The text-based art of award-winning illustrator Paul Bower comes in the form of humorous social musing and is a force for the good.

His deadpan production of grainy, typographic slogans are unself-consciously devoid of politics, activism or posturing. The slant he takes on life is rather as a young Nora Batty might see it, and is affectionately earthed in South Yorkshire where he grew up; his are pragmatic northern responses without affectation. They are neon signs without the glister of the neon.

“I love things that show a hand-made quality to them, that allow for mistakes to happen,” he says, “That can be the best part.”

In addition to awards in advertising, Paul won the Victoria & Albert Museum Award for Best Book Cover of 2007 for Barcelona Plates by Alexei Sayle

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